Our mission for sustainability

Based on legal requirements or even beyond, we have defined clear and measurable key performance indicators (KPIs), which we review regularly to ensure that we are getting closer to our sustainability goals. These KPIs drive us forward and allow us to track and adjust our progress.

 

During product development, we pay attention to recyclable materials. In addition, we rely on sustainable raw materials and materials to minimize the environmental impact of our products.

 

We are constantly looking for ways to make our operations more energy-efficient and further reduce our CO2 emissions, for example, our company vehicles are being converted to an e-fleet where relevant.

 

In addition to our end-user service offering, which allows products to be repaired if necessary and thus keep waste low, we are also planning a trade-in program that allows customers to return their old products for recycling or reuse. We continuously optimize our products to improve their sustainability and make them even more environmentally friendly.

Most of our products are not only durable, but also designed as collectibles, which increases their lifespan and value – many products stay in the household for a lifetime or are passed down from generation to generation.

 

We make it a point to offer a lifetime repair for our products, which not only extends their lifespan, but also saves resources and reduces waste.

 

Our system toys offer a wide range of creative possibilities and encourage children to unleash their imagination while being able to be used for long periods of time.

 

We ensure that our products are certified and safe, which builds consumer confidence and encourages them to choose our brands.

 

Thanks to our strong market position and innovative strength, we use new technologies and materials to develop sustainable solutions and minimise the environmental impact of our products.

 

Through our customer service, social media channels or direct exchange, we are in constant dialogue with consumers in order to better understand their needs and concerns and to incorporate them into our sustainability strategy. This not only creates trust, but also allows us to continuously improve our products and meet the demands of the market.