We have noticed that you are shopping from the USWould you like to switch to our US Shopping experience?
Fallback Image
mobile

Our vision for a sustainable world

Why is sustainability important to us?

Through our actions and creations, we strive to shape the future of the world in a positive way. We want to actively contribute to making the world a better place for everyone.

On the basis of international standards such as the SDG (Sustainable Development Goals) of the United Nations or the Paris Climate Goals, which in turn also inform the ESG (Environment, Social, Governance) standards of the European Union, we are always working to commit ourselves as a company not only to economic goals, but also to bear ecological and social responsibility. Therefore, we strive to live up to these commitments in all aspects of our business and contribute to a healthy and equitable world.

 

As a manufacturer of toys that are meant to be fun and that have been passed down worldwide for generations and generations and loved by young and old alike, it is of the utmost importance to us to preserve a planet worth living on. We are aware of the responsibility we have towards our customers and future generations.

 

A key part of our efforts is to continue to optimize our carbon footprint, to become CO₂-neutral in the long term and at the same time to act in a socially just manner. We are committed to reducing and offsetting our CO₂ emissions to minimize our environmental footprint. Through the use of innovative technologies and sustainable production processes, we want to make a positive contribution to climate protection and ensure a future worth living in for future generations.

 

We strive to develop resource-saving products that meet the needs of both the current generation and those of future generations. The motto "For generations for generations" reflects the long-term goal of shaping a positive future through concrete actions.

 

At the same time, we strive to ensure fair working conditions along our entire supply chain and contribute to improving the living conditions of the people involved in the production of our products. By paying attention to sustainability and continuing to put it at the heart of everything we do in the coming years, we not only want to improve our products, but also make a positive contribution to preserving our world.